I Paint – Fast forward painting
I Paint – Fast forward painting
Blogging is something that you can do that doesn’t cost you anything, and it drives traffic. It can drive traffic to a standalone blog or a blog that is part of your main web site.
How does it drive traffic?
There is a network of blog search engines, and every time you post something on your blog, you have to notify these search engines and your new content will be included in those search engines. And people search and find your content and come to your blog.
WordPress blogs are set up by default to send a notification to all the blog search engines every time you post something new. For Typepad, Blogspot, Posterous or other blogs, you can send a notification (called a “ping”) to these search engines for free at www.pingomatic.com.
If you have a standalone blog, meaning one that is not part of your main site but is on a separate web address, then you have to put things in the sidebars that will get them to come back to your main web site. See one of my blogs to see how I do this:
Notice that I have ads in the sidebars promoting my book and a free eBook, as well as links to my other sites and my various services.
I track traffic to my main web site at www.realwebmarketing.net using Google Analytics, and my blogs are the biggest single traffic source to that web site over the last two years (even bigger than Google).
Setting Up a Blog
There are several ways to set up a blog:
- WordPress: You can set up a hosting account and have WordPress installed on it. You can also set up a sub-folder under an existing web site and install WordPress in just that folder, so that the address of the blog would be www.yourmainwebsite.com/blog.
- Typepad: You can set up an account with Typepad who will then host your blog, so you don’t need a separate hosting account. You can use a custom web address that you register.
- Free Blogs: There are several free blogs, including WordPress.com, Blogger.com, Posterous.com, and Blog.com. Note that WordPress.com is a free blogging system and is different from having a hosting account and installing WordPress there. I know, it’s pretty confusing. We used to use LiveJournal.com but the site has been broken for some time, and we used to use Tumblr.com, but they got all high and mighty on us and closed down our accounts because we (gasp!) wrote blog posts with links to other sites. Recently WordPress.com has also started closing down accounts if you write blog posts with links in them to other web sites.
Linking in Your Blog Posts
One of the advantages of blogging is that you can put links inside your blog posts, to pages on your main site. And getting lots of links coming back to your main site helps its search engine rankings.
Putting links into your blog posts is very smart to do and over time will add a fair number of new links to your site. I would put a max of 3 links into each blog post.
As mentioned some of the free blogs are objecting to links from your blog to commercial web sites, which I think is idiotic and symptomatic of the general “anti marketing” bias within the IT community. So my advice is not to use WordPress.com or Tumblr.com any more.
What to Write About
The next question is what to write about and how often. You should write something new and post it to your blog at least once a month, or more ideally, once a week.
You can write an article for your blog of anywhere between 300 and 1500 words. I’ve heard people say that you should not write anything over 700 words for a blog post but I can’t see any reason for that. Pick some topic related to your industry that has helpful information in it, i.e. it is not just a pitch for people to buy something.
In addition to writing an article, you can also write a short comment about some other content on the web, with a link to that content. You can also post a video from YouTube so that it displays right in the blog. So you can see that you do not have to write a full blown article to be able to post something.
It’s a good idea to include some high traffic keywords in your blog posts, because once that post gets included in the blog search engines, more people will find it due to searching for those keywords.
Good luck with blogging.
re-blogged from John Eberhard at realmarketing linked above
I highly recommend using his services and have met him in person.
I’ve been busy being admin on several blogs and websites and discovered from him, that I haven’t been blogging enough. : )
Honoring Steve Jobs… Thank you sir for the gifts and vision for the world.
Check out Laurie Buchanan’s [who's tag line 'listen with your heart' helps all of us do just that] and follow her blog
You will learn all about the numbers and much much much more. She’s nailed it and you will most definitely fine your number over there.” I love Laurie.
“Whatever you are not changing, you are choosing.” ~Laurie Buchanan
Next, on this blog tour, please check out Lake Superior Spirit Kathy always has pictures and adventures to write about from life and the lake.
Creativepotager’s Blog Terrill … what can I say, I AM A HUGE FAN and without the net and social groups on the web, I would have missed this. I am very grateful for your leadership and artful writing and photography from Canada.
I am truly grateful for Eternal Presence Bringing true presence to life; and Barbara always says just what I need that day.
Living in Joyful Awareness ~The inner light guides us; Meenakshi is a wonderful sister to us all… I have had pure joy in my life working with her. We also team up and help bring Gaia Minute along with Bhatta, Anna, Gien, Sanmugan all from the old Gaia days…
Hello World – Freshly Pressed – not a friend per se but has removed my stress feeling of not blogging for a long time…THANKS
I can’t say enough about this book. It changed my entire career. When this came in my email I had to share it before this book is taken off the market. It is in all of the libraries around the world but this is the way to have it. It codifies all art on the planet in any form.
A painter lifts the brush… A musician raises an instrument… A writer sets the scene… A dancer makes a leap… An actor takes the stage… Each is striving to communicate successfully through their own particular art form. When are they creating art? And when are they not? And who is to decide anyway? The field of art teems with critics, columnists and experts. So why hasn’t anyone been able to answer this one simple question: What is art?
Art is all around us.
Your ability and knowledge of the subject is more important than most people are willing to admit.
The fact is, whether you are a professional in the arts or just someone who wants to improve the way you communicate, ART has something to do with you.
Think about it for a moment. Everyday things like organizing your living room, submitting a presentation to your boss or deciding on what to wear — involve the very basics of art and communication.
Living itself is an art form; creating your home, your job & workplace, the perfect family… These are things we work on to improve every day.
Individual ability is one factor, however, without knowing what direction to steer your ability in and how to fill in the “missing pieces” that make your works of art really stand out from the rest, you will never have a complete artistic product.
In fact, there are a million “mechanics” and “technicalities” that make up the subject of any art form, but without the BASIC fundamentals of art as a subject itself, the product is something that does not effectively communicate to the intended audience. Or worst case, its is completely rejected and criticized.
So, no matter where you are in or out of the field of the arts, this is the book for you.