Insights: A New View of Your Stats

1 Jun Featured Image -- 368

Kathy:

like

Originally posted on WordPress.com News:

Today we’re introducing a new view of your stats. Insights give you instant access to your all-time numbers, including posts, views, and visitors. Dig deeper into your stats to make the most of your site.

Have you ever wondered what times of day or days of the week you have the most visitors? Insights has you covered!

Stats Popular Day and Hour

Of course, one of the best things that you can do to improve the numbers on your Insights page is to post more frequently. You’ll find a visualization of your posting trends right at the top of the page — one glance, and you can see how many posts you publish when.

Stats Post Activity

The stats that you’re used to seeing haven’t gone away. We’ve moved the Comments, Followers, Tags & Categories, and Publicize sections to the Insights page. Everything else is right where it was before, you’re still able to view the other modules by…

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Apple switches to editorially curated lists for App Store game categories

1 Jun

Kathy:

This guy is fun to follow for Mac users.

Originally posted on 9to5Mac:

Screenshot 2015-06-01 13.24.09

TechCrunch noticed that Apple started including editorially curated subcategories on the App Store for games. The new lists replace the old “New” and “What’s hot” lists that were generated automatically based an algorithm. We’ve confirmed the change with Apple with the company telling us the switch to editorially curated lists for the games subcategories went live on May 14 last month.

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Joy

1 Mar

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Lesson One: This is how you do joy.

lesson 1: this is how you do joy, she said

 

Apple Retail SVP Angela Ahrendts: Apple Watch launching in “Spring”

2 Nov

Kathy:

I want one.

Originally posted on 9to5Mac:

Screenshot 2014-11-02 18.38.08

The Apple Watch’s launch is scheduled to occur in the “spring,” according to Apple Senior Vice President of Retail and Online Stores Angela Ahrendts, later in 2015 than some had originally anticipated. Ahrendts stated the timeframe to retail employees in a video message, a transcript of which was provided by a source. While explaining that employees need to conserve energy for upcoming shopping seasons, Ahrendts stated, “we’re going into the holidays, we’ll go into Chinese New Year, and then we’ve got a new watch launch coming in the spring.”

Watch_Spring_9to5Mac

Up until this point, Apple has consistently said that the Apple Watch will ship in “early 2015,” without specifying a day or month. The broad window was announced at the Apple Watch’s unveil in September, is stated on Apple’s website, and was reiterated by Apple executives last month. Sources indicated in September that Apple would struggle to hit a Valentine’s Day…

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CREATIVITY ~ HOW TO TEACH IT

4 Sep

2014-09-04 01.55.37 am

“If there was a moment when our crisis in education hit critical mass it may well have been the date Sir Ken Robinson’s TED talk went up on YouTube. In just 19 minutes his wry but eviscerating presentation gave voice to what so many of us are living through: our schools are failing to recognize creativity; we’re failing to prepare the next generation for the challenges that lie ahead.” – VANITY FAIR

Sir Ken Robinson, PhD is an internationally recognized leader in the development of creativity, innovation and human resources in education and in business. He is also one of the world’s leading speakers on these topics, with a profound impact on audiences everywhere. The videos of his famous 2006 and 2010 talks to the prestigious TED Conference have been viewed more than 25 million times and seen by an estimated 250 million people in over 150 countries. His 2006 talk is the most viewed in TED’s history. In 2011 he was listed as “one of the world’s elite thinkers on creativity and innovation” by Fast Company magazine, and was ranked among the Thinkers50 list of the world’s top business thought leaders.

Sir Ken works with governments and educations systems in Europe, Asia and the USA, with international agencies, Fortune 500 companies and some of the world’s leading cultural organizations. In 1998, he led a national commission on creativity, education and the economy for the UK Government. All Our Futures: Creativity, Culture and Education (The Robinson Report) was published to wide acclaim in 1999. He was the central figure in developing a strategy for creative and economic development as part of the Peace Process in Northern Ireland, working with the ministers for training, education enterprise and culture. The resulting blueprint for change, Unlocking Creativity, was adopted by politicians of all parties and by business, education and cultural leaders across the Province. He was one of four international advisors to the Singapore Government for its strategy to become the creative hub of South East Asia.

For twelve years, he was professor of education at the University of Warwick in the UK and is now professor emeritus. He has received honorary degrees from the Rhode Island School of Design, the Open University and the Central School of Speech and Drama; Birmingham City University, the Liverpool Institute for Performing Arts and Oklahoma State University. He was been honored with the Athena Award of the Rhode Island School of Design for services to the arts and education; the Peabody Medal for contributions to the arts and culture in the United States, the Arthur C. Clarke Imagination Award, the Gordon Parks Award for achievements in education and the Benjamin Franklin Medal of the Royal Society of Arts for outstanding contributions to cultural relations between the United Kingdom and the United States. In 2005, he was named as one of Time/Fortune/CNN’s ‘Principal Voices’. In 2003, he received a knighthood from Queen Elizabeth II for his services to the arts.

His 2009 book The Element: How Finding Your Passion Changes Everything is a New York Times best seller and has been translated into twenty-one languages. A 10th anniversary edition of his classic work on creativity and innovation, Out of Our Minds: Learning to be Creative was published in 2011. His latest book, Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life, will be published by Viking in May 2013. Sir Ken was born in Liverpool, UK. He is married to Therese (Lady) Robinson. They have two children, James and Kate, and now live in Los Angeles, California.

A Viral Recipe for Your Blog – The 4th Ingredient Will Blow Your Mind

30 Aug

7 Ingredients for a Viral Blog Post

A good blog post can reach more people in one month. Below is a copy of another Blog at author media

[This was the example he used to come up with this ‘recipe’]

1 Cup Novelty

For a blog post to get people’s attention in the first place, it needs to be fresh. If it looks like the “same old same old” readers will ignore it. One way to make your post novel is to pick a provocative headline, but a provocative topic is even better.

Another way to do this is to break a pattern of thinking.

For me, what was novel about the post was that I publicly mentioned a trend that up to this point has been kept very quiet. The trend was that courtship marriages are starting to end in divorce. This is something most homeschoolers thought were isolated incidents in their community. Finding out it was part of a wider trend broke a pattern of thinking.

1 Cup Resonance

For a post to stick with someone, it needs to resonate with their existing worldview. You can’t be so foreign they ignore you or so similar you lack novelty.  The tension between the novel and the known is the essence of resonance. The post resonated most strongly with single, 20-something, courtship-minded women who had never been asked out on a date. The post addressed a primary pain point for them and offered them hope in the future.

One of the most frequent statements shared along with the post was “I have felt this way for a long time.”

A blog post can’t change a reader’s worldview. But it can show how a reader’s current thinking and worldview conflict.

The cookbook and various spices and herbs.2 Cups Controversy

Controversy helps with Social Media. Many of the people sharing the post actually disagreed with it. It was not uncommon to see someone post a four or five paragraph rebuttal on Facebook along with a link to the post. The rebuttal made people curious to read the post themselves. The angrier the rebuttal, the more curious people become.

Controversy can turn your most bitter enemies into your marketing allies.

Controversy helps search rankings. There have been dozens of blog posts responding to and rebutting the post. Most of those blog posts contain a link to the original post, which has boosted the post’s Google Rankings. “Why Courtship is Fundamentally Flawed” currently ranks on the first page of Google for the word “Courtship.”

Controversy can spread the post offline. The post has sparked an offline debate about whether courtship is a viable system for helping single adults get married.

As we James L Rubart likes to say on the Novel Marketing Podcast, “Love me. Hate me. Don’t ignore me.

The temptation is to give in to fear and tone down your writing as to not make waves. But those waves are what will cause your idea to spread. It can be hard to see people attack you and your ideas. Realize those attacks may be exactly what your ideas need in order to spread.

1/2 Cup Curiosity

For an idea to spread, it needs to make people curious. Creating a curiosity gap that only your post can fill can be great marketing. This is why you may have scrolled down to read the fourth ingredient of this post. Curiosity can be like a mental itch where reading your blog post is the only way to scratch that itch. Is your mind blown yet?

My goal with the post title “Why Courtship is Fundamentally Flawed” was to make readers curious to see if courtship was really flawed —and, if so, why.

Some tips for making people curious about your post:

  • Use Numbers – Lists make people curious
  • Put Question Words in Your Title (Who, What, When, Where, Why, How)
  • Break a Pattern of Thinking.
  • Read 5 Keys for Magnetic Blog Titles

1 Cup Shareability

For something to spread like a virus, it needs to be easy to share.

So to make it easier to spread the blog had:

  • buttons at the top and bottom where people could share the post with one click.
  • a list of “Tweetables” that made it easy to quote on Twitter.
  • an image and meta description that would appear on Facebook etc.

If you want something to go viral, shareability is sometimes more important than brevity. The post on courtship was a lot longer than my typical posts. I could have broken the post into multiple mini posts. But I decided that putting the entire idea in a single URL weaponized the idea into its most viral form.

2 Tablespoons of Ask

I ask at several points for people to share the post. Once I ask readers to share the post on Facebook and in another place I ask readers to share the post with their parents. Asking someone to share a post increases the likelihood they will share it. This is an important principle that is easy to overlook. One of the most retweeted phrases on Twitter is “Please RT”.

Think of this like salt. You can overdo the ask, but without it your post can be a bit bland.

If you want an idea to spread, ask people to  spread it. As my dad always says, “You have not because you ask not.”

1 Tablespoon of Timing

Good timing can help a post go viral. Several recent sexual scandals among the biggest proponents of courtship have caused people to question the system. So people are not as confident about the teachings of those men as they were this time last year.

This is Not The Only Viral Recipe

viral-blog-post-recipie-2At the same time my post was spreading around Facebook, people were posting videos of themselves dumping buckets of ice water on their heads. The ALS Ice Bucket Challenge uses a different viral recipe.

ALS Ice Bucket Challenge Recipe:

  • 1 Cup Novelty – Dumping a bucket of ice water on your head is pretty novel.
  • 1 Cup Celebrity – Celebrities participating in the challenge have have given the phenomenon credibility.
  • 1/2 Cup Cause – People are more willing to take action to promote something if its for a good cause. The specific cause was not that important to the spread of this idea. The cold water challenge was initially linked with cancer, not ALS.
  • 2 Cups Social Proof – Your mom may ask “If all of your friends dumped a bucket of ice water on their heads would you do it too?” The answer for many people is “yes”. Never underestimate the power of social proof.
  • 1 Cups Ask People are asked individually and publicly to participate.
  • 3 Tablespoons Timing – The ALS IBC would not have spread in the Winter. It also helps that the news has been so negative this summer with three wars, race riots, an earthquake and the death of Robin Williams. The ALS Ice Bucket Challenge brought levity and laughter to an otherwise dark summer.
  • 1 Tablespoon Controversy – The ALS foundation funds research based on destroying human embryos in order to find a cure. This controversy helped generate extra buzz.
  • courtship-pageviews

There are many ways to help something go viral. What viral recipes have worked for you?

In this blog post he will walk you through the blog recipe that he used.

TweetableS:

  • Want your blog to go viral? Here is a recipe that will show you how.  Click to Tweet
  • Controversy can turn your most bitter enemies into your marketing allies. Click to Tweet
  • A blog can’t change a reader’s worldview. But it can show how a reader’s current thinking and worldview conflict.  Click to Tweet
  • Don’t be afraid to be controversial. Love me. Hate me. Don’t ignore me. Click to Tweet 
  • Creating a curiosity gap that only your blog post can fill can be great marketing. Click to Tweet
  • If you want something to go viral, shareability is sometimes more important than brevity. Click to Tweet
  • If you want an idea to spread, ask people to  spread it. You have not because you ask not. Click to Tweet

Ice Bucket Photo Credit:  Kymberly Janisch

 

 

 

 

FCC Extends Net Neutrality Deadline After Website Crashes

15 Jul Featured Image -- 344

Kathy:

Keep the Internet Free…

Originally posted on TIME:

The Federal Communications Commission has extended a deadline for comments on proposed rules governing the future of the Internet after its website buckled under the pressure of the tens of thousands of comments on the matter submitted by the public.

The FCC has received more than 700,000 public comments through its online comment forms and an email inbox set up to handle the high number of messages. The website crashed on Tuesday, several hours before the public comment period was scheduled to close at midnight. The FCC announced that it would extend the comment deadline to Friday at midnight to accommodate the surge of last minute filings.

“Not surprisingly, we have seen an overwhelming surge in traffic in our website that is making it difficult for many people to file comments through our Electronic Filing System,” the FCC said in a statement.

Before the deadline changed, a consortium of net…

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