Archive by Author

Busy Helping Others…

27 Sep


In order to keep at least one post a month working on my blog I decided to let you know that I’ve become a true “nettie” helping create and build websites. I found a very cool template that resonated with me in bringing art and science together. I met a very ethical chiropractor and helped build two of his websites. One is for his patients… here’s the link:

and the other is for the rest of the world called:

Both, of course are on wordpress which is my favorite as it allows others to interact as users without feeling so confused.

So, on behalf of Dr. Kwang, feel free to put in a comment below so I can invite you to guest blog and he on yours and sign up for some of his health tips. He does Chinese Medicine and has invented a tea infusion that cures. It’s called Oxygen Tea. I’ve taken about 14 of them and love the healthiness I feel. His other one I’ve tried is Vitamin C Tea. It has 10,000 I.U. of “C” and most definitely is a perk me up that has the same effect as those that go to get a shot, except this … you drink. It does taste like the peel so I mix it with other things when I want to change. I’ve tried about 30 of them and have to attest they truly help.

Thanks for listening. Let me know if you need help with one of your blogs or websites.

The Procrastination Problem

2 Sep


by author: Screen Shot 2015-09-02 at 3.25.24 AM

Grateful to Dinsa for coming up with this wonderful blog, which I repost so I don’t lose it on the web.

So many great ideas die because of procrastination. Why do some of us tend to keep delaying our tasks while others get them done on time? It turns out that there is a cocktail of factors at play. “Some avoid an activity for a lack of interest, such as being asked to take out the garbage or a child being asked to clean his or her room,” says Seaford, New York-based clinical neuropsychologist Dr Christine Weber.

Sometimes people will put off even important tasks, such as preparing an office presentation. “These activities have greater consequences for the future, and there may be more trepidation associated with them,” observes Weber. “Emotions and insecurities may cause an individual to experience fear, which if extreme, can be paralyzing.”

This can impair your capacity to regulate your behavior and hurt productivity.

But procrastination is not a disease. It’s like a bad habit. You can beat it. Try these research and expert-backed suggestions:

1. Set smart goals: You need to set powerful goals to beat procrastination. Your long-term goals (I want to be a rock star) must deeply resonate with your inner values and interests. “You could think of these goals as nuclear-powered naval ships, in that they’re immensely powerful and slow-burning, so they’ll hold your interest forever, keeping you oriented and pointed in the right direction,” says Los Angeles-based licensed psychotherapist Jim Hjort.

On the other hand, short-term goals (I need to apply for the music residency in Milan) need to be tangible and objective. “These serve as a means of noticing your progress, much like watching mile markers whiz by the window on the highway while the mountains (your long-term goals) appear relatively motionless in the distance,” says Hjort.

2. Think days, not years: Is it one of your top goals to reach the six-figure mark in income in three years? If you don’t want to procrastinate, don’t think of the time period in years, think in terms of days. So, you should tell yourself that you have to hit the six-figure mark in 1,095 days, says a study published in April this year in Psychological Science.

3. Make “now” deadlines: A study published in Journal of Consumer Research in August 2014 showed that people were more likely to be spurred to action if they made “now” deadlines. Let’s say you want to lose 20 pounds by January. January is too far ahead. You could lose interest easily. How about focusing on the weight you have to lose this month—or this week? Looks doable, doesn’t it?

4. Fake it till you make it: San Diego-based psychotherapist Robert Duff says the “fake it till you make it” approach can kick procrastination. “With this strategy you ask yourself, ‘What would I be doing right now if I felt motivated?’ and then you play that role, go through the motions at first and act as if’ you were motivated and not distracted.” He also recommends combining this method with the five-minute rule. Ask yourself to do something for just five minutes. You can quit after that. “More often than not, once you get started, you will find your groove, and it will seem like a better idea to just keep going,” says Duff.

5. Chop it down: One reason we fall into the procrastination trap is because the task that lies ahead is huge and daunting. “Break seemingly big and challenging tasks into smaller more manageable activities and get started on those activities,” says Alan Zimmerman, author of The Payoff Principle: Discover the 3 Secrets for Getting What You Want Out of Life and Work. “For example, you can write a 200-page book in seven months by simply writing a page a day.”

6. Make boring fun: Beating procrastination requires learning to do some unpleasant work. The trick is to find excitement even in the mundane. “Attempt to make disliked activities more enjoyable by using positive reinforcement,” says Weber. “Offer your own rewards for completing unpleasant tasks.” Been putting off making dinner tonight? Why don’t you ask your globetrotting friend, Anna, to come over? The prospect of listening to her Korean adventure this summer while dining suddenly makes cooking hour a lot more tolerable.

7. Forgive yourself: Did you miss your deadline for an important work project because you were glued to baseball on television? Stop berating yourself. A 2010 study by Carleton University researchers shows that if you forgive yourself after an episode of procrastination, you are less likely to procrastinate on that task in the future.

Get started on these tactics to beat procrastination…now.

The Art of comm blog

4 Aug

from OMM blog Follow this but wanted to post it here for anyone that reads this in the future to read the most incredible blog writer next to our dear Laurie Buchanan. He truly explains the business I am in to a T.

 “We just put a video up on our website… it’s really cool, but nobody is watching it”

Video production for business has evolved rapidly over the last 5 years. Video isn’t novel any more. Anyone can, and does, produce video.  Just like websites 10 years ago – when every company had to have a ‘web presence’  but were not sure why, businesses are now starting to use video to communicate to their customers and prospects. But just like websites a decade ago, most of the video produced today doesn’t move the dial. Here’s why:

In the Wiki article: Maslow’s groundbreaking paper  “A Theory of Human Emotion,” Maslow outlined five ‘states’  (Physiological, Safety, Belongingness and Love, Esteem, Self-Actualization and Self-Transcendence  needs) to describe the pattern that human motivations generally move through. His premise was simple – each state is a foundation layer for the next. You can’t experience a state until you have met the needs of the lower states. I’ve applied this same framework to Corporate Video Production. 

Most corporate videos today fail because they are not built on a solid foundation. When I say ‘fail’ I mean fail to achieve a measurable business outcome. If you want your business video (whatever type of video you are producing ) to make a difference then you have to go through each of the steps described below. There are no shortcuts. You might get lucky by showing up with an idea and a camera but, chances are, you won’t. Corporate video isn’t just about shooting and editing any more. It used to be because video was cool and video was novel. Today video is neither, video is just another content element, another tool to communicate your important messages to your audience. Don’t get me wrong – your video still has to be shot and edited well, really well, but if you ignore these foundational steps… you’re likely just putting ‘lipstick on a pig’ by the time you get to production and post-production.


1. What is your business goal?

“We want to update the look of our website.” “Our competitors are using video and we don’t want to be left behind.” ” The guys in sales say they want something really cool.” None of these are business goals. Having a ‘web presence’ was never a business goal. It was just something you did because everyone else was doing it.

The importance of defining business goals for your video cannot be overstated. These goals speak to the reason for your investment. These goals serve as the foundation to measure the success (or failure) of your video. These business goals also serve as the context -the ‘drivers’ for the next level of the hierarchy. You can’t start thinking of building a message platform for your video if you don’t fully understand the business motivation for the video. If you can’t work this first step out, save yourself some money and don’t bother with the video. (I can just picture my industry colleagues screaming ‘shut-up’ at their monitors.) If you and your video production team don’t understand your business motivations then your video won’t have any impact. And you’ll likely stop using video… for a while. (Remember when you asked ‘Why do we need this website anyway – it’s just a brochure in space?”)


2. Get the message right.

“Getting the message right” is the single most important AND the single most difficult thing you can do in marketing. Your message underpins everything you do in marketing. It’s the answer to the ‘what’ question. What are you going to say and why are you saying it? You should not be thinking of ‘creative’ at this point. You shouldn’t be thinking about styles and treatments and yet that is often what happens in corporate video production. The tail wags the dog. Someone sees a video and then wants to shoehorn in ‘some of your product or corporate stuff’ into that idea. THIS STEP IS WHERE MOST CORPORATE VIDEOS FAIL. (I figured bold and all-caps would really help me make my point…).

Getting the right message to the right audience at the right time is very difficult. Most companies don’t have a solid grasp on exactly what market they serve, what specific business problems they solve and how to frame their message into a form that will resonate with that audience. Relying on your video production company to solve this little conundrum may, or may not, be your best option. Video production budgets typically allocate a very small fraction of the overall production budget for this important work. That’s not very smart, and yet… that’s how it generally goes,  either because production companies assume the client will “fill all these missing pieces in” or they will magically figure everything out when they are doing their location scouting or other more important video production work. Uh huh.

“The message” is not the final script. The ‘message’ is knowing the things that you want to communicate to your audience. It’s knowing what stirs your clients giblets. It’s knowing what your customers really care about and packaging what you do in a way that they will understand and believe… and knowing what will compel your customers to take that next step, wherever they happen to be in your sales cycle.


3. What do you show?

Assuming that you’ve developed a strong message platform and you know exactly what you need to say, to whom and why, then the next step is to determine what you need to show in your video. This is where you develop the storyboard and script. This is where creative concepts are considered and refined. This is where you determine who is in the video, where the video is shot, what supporting elements need to be in the video, whether or not you need music or a voice-over, motion graphics, on-screen talent and a host of other factors that all contribute to the cost and quality of your video.

An example: You know  your customers pain points and you know how to frame your product in a way that positions your product as their only real choice. How do you delivery this message? Do you get your CEO in front of the camera. No, he’s too dull. How about Steve in sales? What, Steve’s too slick, nobody will trust him? OK, how about Homer in R&D, we’re selling to a technical audience they’ll relate to him right? Great, so where do we shoot this? At Homer’s desk? No, okay how about on the production floor – that will also help us show off our facilities. Too distracting… alrighty, how about Homer talking to one of our clients? Why don’t we have Homer interviewing one of our clients about their experience with our product? Do we even need anyone from our company in the video?  Wait, wait, wait, I saw this cool ‘explainer, cartoony thing, what about one of those… and on it goes. The permutations are endless.

This is where some ‘old school’ and some ‘new school’ video production companies shine. Some. Knowing how to take your important messages and translate those into video glory is a specialized skill. It’s not just ‘creative.’ It’s applied creative. There’s a big difference. Anyone can be creative (think movie script) but being creative with a specific business objective in mind, that’s heavy lifting. Your goal is to develop a storyboard that resonates with your audience. It makes them think AND makes them feel. If you can communicate your messages on an emotional level – you’re waaaay ahead of the game.

* Important Note. Everything discussed above is delivered in pre-production. everything mentioned happens before you pick up a camera. Today this is where all the value is in video production. Being able to light, frame and edit and shot and add cool transitions and graphics to the edit – those are becoming table-stakes – those are the skills that you are starting to find everywhere because everyone now has access to great cheap tools and free online training. The bar for higher and higher ‘production values’ is being raised every day. This is putting even more pressure on businesses to absolutely nail the pre-production piece – because being slick just isn’t good enough any more.


4. Filming

You have a storyboard, you have your locations chosen, you have a shot-list, all the on-screen personnel in place, the production crew has arrived well in advance… you’ve prepped your VP who is going on-camera in five minutes and you’re good to go. Lights, Camera Action! Shooting is all about preparation and planning. A seasoned crew will have experienced every problem imaginable and be able to adapt when problems occur (… they always do). A smart director or some other ‘handler’ will be good at getting the right delivery out of the folks on-camera and someone will be listening and watching to ensure that you get everything you need during the shoot. Shooting should be like a concert performance. All the players act in unison and delivery a great performance. What you never see is the time and effort in getting to that stage.


5. Editing

This is where your story gets built. Your video isn’t just a recitation of facts and figures. It’s a story.  It has a beginning, a middle and an end. People want to watch it because it informs and engages them. This is where your video is ‘self-actualized’ – using Maslow’s terminology. This step takes great skill but even the most talented editor can only do so much with the material he is given. He has to count on all of the steps before him being achieved successfully before he is able to create magic.


 Key Takeaway – Video projects should never start with ‘creative,’ they should start with a business need and a fully defined set of messages that resonate with your target audience. Once that’s in place, then you get clever.

Insights: A New View of Your Stats

1 Jun Featured Image -- 368



Originally posted on News:

Today we’re introducing a new view of your stats. Insights give you instant access to your all-time numbers, including posts, views, and visitors. Dig deeper into your stats to make the most of your site.

Have you ever wondered what times of day or days of the week you have the most visitors? Insights has you covered!

Stats Popular Day and Hour

Of course, one of the best things that you can do to improve the numbers on your Insights page is to post more frequently. You’ll find a visualization of your posting trends right at the top of the page — one glance, and you can see how many posts you publish when.

Stats Post Activity

The stats that you’re used to seeing haven’t gone away. We’ve moved the Comments, Followers, Tags & Categories, and Publicize sections to the Insights page. Everything else is right where it was before, you’re still able to view the other modules by…

View original 46 more words

Apple switches to editorially curated lists for App Store game categories

1 Jun

This guy is fun to follow for Mac users.


1 Mar


Lesson One: This is how you do joy.

lesson 1: this is how you do joy, she said


Apple Retail SVP Angela Ahrendts: Apple Watch launching in “Spring”

2 Nov

I want one.


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