Lesson One: This is how you do joy.
lesson 1: this is how you do joy, she said
“If there was a moment when our crisis in education hit critical mass it may well have been the date Sir Ken Robinson’s TED talk went up on YouTube. In just 19 minutes his wry but eviscerating presentation gave voice to what so many of us are living through: our schools are failing to recognize creativity; we’re failing to prepare the next generation for the challenges that lie ahead.” – VANITY FAIR
Sir Ken Robinson, PhD is an internationally recognized leader in the development of creativity, innovation and human resources in education and in business. He is also one of the world’s leading speakers on these topics, with a profound impact on audiences everywhere. The videos of his famous 2006 and 2010 talks to the prestigious TED Conference have been viewed more than 25 million times and seen by an estimated 250 million people in over 150 countries. His 2006 talk is the most viewed in TED’s history. In 2011 he was listed as “one of the world’s elite thinkers on creativity and innovation” by Fast Company magazine, and was ranked among the Thinkers50 list of the world’s top business thought leaders.
Sir Ken works with governments and educations systems in Europe, Asia and the USA, with international agencies, Fortune 500 companies and some of the world’s leading cultural organizations. In 1998, he led a national commission on creativity, education and the economy for the UK Government. All Our Futures: Creativity, Culture and Education (The Robinson Report) was published to wide acclaim in 1999. He was the central figure in developing a strategy for creative and economic development as part of the Peace Process in Northern Ireland, working with the ministers for training, education enterprise and culture. The resulting blueprint for change, Unlocking Creativity, was adopted by politicians of all parties and by business, education and cultural leaders across the Province. He was one of four international advisors to the Singapore Government for its strategy to become the creative hub of South East Asia.
For twelve years, he was professor of education at the University of Warwick in the UK and is now professor emeritus. He has received honorary degrees from the Rhode Island School of Design, the Open University and the Central School of Speech and Drama; Birmingham City University, the Liverpool Institute for Performing Arts and Oklahoma State University. He was been honored with the Athena Award of the Rhode Island School of Design for services to the arts and education; the Peabody Medal for contributions to the arts and culture in the United States, the Arthur C. Clarke Imagination Award, the Gordon Parks Award for achievements in education and the Benjamin Franklin Medal of the Royal Society of Arts for outstanding contributions to cultural relations between the United Kingdom and the United States. In 2005, he was named as one of Time/Fortune/CNN’s ‘Principal Voices’. In 2003, he received a knighthood from Queen Elizabeth II for his services to the arts.
His 2009 book The Element: How Finding Your Passion Changes Everything is a New York Times best seller and has been translated into twenty-one languages. A 10th anniversary edition of his classic work on creativity and innovation, Out of Our Minds: Learning to be Creative was published in 2011. His latest book, Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life, will be published by Viking in May 2013. Sir Ken was born in Liverpool, UK. He is married to Therese (Lady) Robinson. They have two children, James and Kate, and now live in Los Angeles, California.
A good blog post can reach more people in one month. Below is a copy of another Blog at author media
[This was the example he used to come up with this ‘recipe’]
For a blog post to get people’s attention in the first place, it needs to be fresh. If it looks like the “same old same old” readers will ignore it. One way to make your post novel is to pick a provocative headline, but a provocative topic is even better.
Another way to do this is to break a pattern of thinking.
For me, what was novel about the post was that I publicly mentioned a trend that up to this point has been kept very quiet. The trend was that courtship marriages are starting to end in divorce. This is something most homeschoolers thought were isolated incidents in their community. Finding out it was part of a wider trend broke a pattern of thinking.
For a post to stick with someone, it needs to resonate with their existing worldview. You can’t be so foreign they ignore you or so similar you lack novelty. The tension between the novel and the known is the essence of resonance. The post resonated most strongly with single, 20-something, courtship-minded women who had never been asked out on a date. The post addressed a primary pain point for them and offered them hope in the future.
One of the most frequent statements shared along with the post was “I have felt this way for a long time.”
A blog post can’t change a reader’s worldview. But it can show how a reader’s current thinking and worldview conflict.
Controversy helps with Social Media. Many of the people sharing the post actually disagreed with it. It was not uncommon to see someone post a four or five paragraph rebuttal on Facebook along with a link to the post. The rebuttal made people curious to read the post themselves. The angrier the rebuttal, the more curious people become.
Controversy can turn your most bitter enemies into your marketing allies.
Controversy helps search rankings. There have been dozens of blog posts responding to and rebutting the post. Most of those blog posts contain a link to the original post, which has boosted the post’s Google Rankings. “Why Courtship is Fundamentally Flawed” currently ranks on the first page of Google for the word “Courtship.”
Controversy can spread the post offline. The post has sparked an offline debate about whether courtship is a viable system for helping single adults get married.
As we James L Rubart likes to say on the Novel Marketing Podcast, “Love me. Hate me. Don’t ignore me.”
The temptation is to give in to fear and tone down your writing as to not make waves. But those waves are what will cause your idea to spread. It can be hard to see people attack you and your ideas. Realize those attacks may be exactly what your ideas need in order to spread.
For an idea to spread, it needs to make people curious. Creating a curiosity gap that only your post can fill can be great marketing. This is why you may have scrolled down to read the fourth ingredient of this post. Curiosity can be like a mental itch where reading your blog post is the only way to scratch that itch. Is your mind blown yet?
My goal with the post title “Why Courtship is Fundamentally Flawed” was to make readers curious to see if courtship was really flawed —and, if so, why.
Some tips for making people curious about your post:
For something to spread like a virus, it needs to be easy to share.
So to make it easier to spread the blog had:
If you want something to go viral, shareability is sometimes more important than brevity. The post on courtship was a lot longer than my typical posts. I could have broken the post into multiple mini posts. But I decided that putting the entire idea in a single URL weaponized the idea into its most viral form.
I ask at several points for people to share the post. Once I ask readers to share the post on Facebook and in another place I ask readers to share the post with their parents. Asking someone to share a post increases the likelihood they will share it. This is an important principle that is easy to overlook. One of the most retweeted phrases on Twitter is “Please RT”.
Think of this like salt. You can overdo the ask, but without it your post can be a bit bland.
If you want an idea to spread, ask people to spread it. As my dad always says, “You have not because you ask not.”
Good timing can help a post go viral. Several recent sexual scandals among the biggest proponents of courtship have caused people to question the system. So people are not as confident about the teachings of those men as they were this time last year.
At the same time my post was spreading around Facebook, people were posting videos of themselves dumping buckets of ice water on their heads. The ALS Ice Bucket Challenge uses a different viral recipe.
ALS Ice Bucket Challenge Recipe:
There are many ways to help something go viral. What viral recipes have worked for you?
In this blog post he will walk you through the blog recipe that he used.
Ice Bucket Photo Credit: Kymberly Janisch
Keep the Internet Free…
The Federal Communications Commission has extended a deadline for comments on proposed rules governing the future of the Internet after its website buckled under the pressure of the tens of thousands of comments on the matter submitted by the public.
The FCC has received more than 700,000 public comments through its online comment forms and an email inbox set up to handle the high number of messages. The website crashed on Tuesday, several hours before the public comment period was scheduled to close at midnight. The FCC announced that it would extend the comment deadline to Friday at midnight to accommodate the surge of last minute filings.
“Not surprisingly, we have seen an overwhelming surge in traffic in our website that is making it difficult for many people to file comments through our Electronic Filing System,” the FCC said in a statement.
Before the deadline changed, a consortium of net…
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Dmitri Hvorostovsky is not only the very best baritone on the planet, his acting in the song is flawless no matter what language. There is such depth and understanding to this art. Posted the video to come back and watch again and again. It is naturally gorgeous in performance. Thank you from the top chakra for this magic. Dmitri Hvorostovsky is not only the very best baritone on the planet, his acting in the song is flawless no matter what language. There is such depth and understanding to this art.
Figaro’s most unforgettable aria from Rossini’s Opera has the Italian to English translation with two choices. I like the first but the second is fun to read as well.
As a beam of light passes through the prism it is bent and changes direction. Different colors of light have different wavelengths, and the angle at which the light is bent depends on the wavelength. If a beam of white light–which contains all the wavelengths of visible light–passes through a prism, it spreads out to form a band of colors called a spectrum.
White light is light that appears to be white or have no color, such as the light from the sun, because it contains all wavelengths or colors of visible light, which combine to make white light.
White light, “not there” from what absorbs: a way of describing the primary colors–red, green and blue–by referring to the colors other than themselves (“not there“) that they absorb (take in without reflecting), that is cyan, magenta and yellow. White light can be understood as a combination of red, green and blue light. When white light hits an object, the object reflects its own color and absorbs all other colors that is, it takes in without reflecting the colors that are not it). We perceive the reflected light as the color of the object. For example, the color red reflects red light and absorbs green and blue, which together make cyan. In other words, the color red absorbs cyan from white light.
This is what I’ve learned from studying your spectrum poem. I am grateful for this knowledge. I made the graphics in Photoshop. The thing that amazes me the most is that there is all color in all things but the ones we don’t see in the objects around us are absorbed. I just see it as a miracle even though I know this is science. It is still poetry to me. I am going to do a bit more study on “Outside the Lines“.